Whitelabels

Although the concept of a “whitelabels” may be unfamiliar to many people, it is actually a common practice in the betting industry. In fact, it is likely that individuals who regularly use multiple bookmakers, particularly betting exchanges, have interacted with a white label without realizing it. And unless, it is really one’s prime concern, identifying them for what they are is hardly a punter’s goal. 

Betting exchanges, sportsbooks, and white labels are normally grouped under the broad heading “bookmakers”. And if there is need, the first two are distinguished as well. The last, which can either be any of the first two is hardly singled out. And of course, the reason is obvious. They are either a sportsbook or an exchange. But for clarity’s sake, let’s make out the difference so you’ll be more informed and confident when considering where to place your bet.

EXPLORE!

What is are white labels?

From the name alone we can make out what they are, quite easily. See them as a product packaged in a container without labeling, such that anyone upon authorization can easily market the product as their own by simply fitting their name at the back of the container. A kind of repackaging of an original product for marketing under another brand’s name.

For example, Orbit Exchange is Betfair’s white label. Same as Fair Exchange. In this case, unless one is really interested in making out the difference, it is very easy to consider them both as unrelated or say independent bookmakers wherein in reality, the two will hardly survive without Betfair. Before we dive into the hard facts, you can check out our review of the best betting exchange to find out what makes Betfair unique. Betfair’s demise would lead to the dissolution of its white label counterparts, as their key features such as liquidity, odds, and markets are directly copied from the parent site. Thus, punters using a white label should closely monitor the parent company. However, there are still advantages to using a white label.

Why use a white label?

  • Easy access to offers of companies that are inaccessible due to regional or some other restrictions, i.e., Betfair’s odds.
  • Additional features (tweaks) and benefits such as lower commission fees/zero premium charges.
  • Excellent customer support and many more!

The following are some exclusive Whitelabels you can access via a betting software account registration for a taste of quality offers:

 

  • Fair999
  • OrbitX